Roughly 70% of all search engine traffic is through non-sponsored, "natural" search engines. But
just having a website isn't enough! You should make sure that potential customers can find you.
“Creating a web site is the easy part.
Keeping it fresh is an ongoing
challenge that can be a lot of work.”
There are many Search Engine Optimization (SEO) tricks that help in optimizing a site. Here is a few of them which we will use working on your website SEO:
As the initial step of SEO, we will review your website and identify which areas need optimization to make the site search engine friendly. We will review your keywords and use keyword research tools to create a list of the most searched terms for your website or industry.
It is very important to have search engine friendly content to attract visitors to your website. We can consult you with content of your website and create content that is not only well optimized, but also is keyword reach and appealing to your readers and potential customers.
For sites with very little content we can also write original articles which are keyword rich and related to your products or services. The articles would then be posted on your website to increase its content.
The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. It's the back bone of your business success online. Combined with other site-based search engine optimization services, back-link development can be a very powerful process indeed.
You can put all the keywords they wish on a page and develop a search-engine friendly navigation scheme. But without a well-planned link-development campaign, search engine visibility is short term.
Search Engine Submission
After the optimization process is complete, we will submit your website to all the major search engines and directories, including Google, Yahoo, MSN/Live Search, Ask.com and etc., including "local search" listing.
What is local search? It is a listing within the search engine’s maps database. Local business listings include the company’s name, address, phone number(s), website address, and even hours of business and services offered. As an added bonus, local listings are shown in the local business results section within the regular search engine results page. Unfortunately, many business owners don’t take advantage of the “local search” listing. We can help you with it and make your visible!
Local search advertising can be highly effective because it allows ads to be targeted very precisely to the search terms and location provided by the user. Also you can add coupons to your local listing and bring new customers to your business.
Building you Sitemap
Sitemaps are just a map of your site - i.e. on one single page you show the structure of your site, its sections, the links between them, etc.
One might ask why two sitemaps are necessary. Using sitemaps has many benefits, not only easier navigation and better visibility by search engines. Sitemaps offer the opportunity to inform search engines immediately about any changes on your site. Of course, you cannot expect that search engines will rush right away to index your changed pages but certainly the changes will be indexed faster, compared to when you don't have a sitemap.
If your site is new, or if you have a significant number of new (or recently updated pages), then using a sitemap can be vital to your success.
As an optional service, we also offer installation of Google Analytics on your website for detailed traffic reporting